Listar por autor "Escourido-Calvo, Manuel"
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Initial Impact and Socioeconomic Compensation for the Closure of a Coal-Fired Power Plant in a Local Entity
Prado-Domínguez, Antonio Javier; González-Laxe, Fernando; Escourido-Calvo, Manuel; Martín Bermúdez, Federico (MDPI, 2021)[Abstract] This work contributes to improving the relevant information for the local participatory process, in a context of just energy transition. A proposal has been prepared for an objective estimate of the initial ... -
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool
Escourido-Calvo, Manuel; Prado-Domínguez, Antonio Javier; Martínez-Fernández, Valentín-Alejandro (ASTES Publishers, 2020)[Abstract] In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and ... -
El marketing de ciudades como una herramienta de gestión pública local: una aplicación al caso de As Pontes de García Rodríguez (A Coruña)
Escourido-Calvo, Manuel (2017)[Resumen] En esta Tesis Doctoral se realiza, a partir de la revisión bibliográfica y de casos de éxito, una concreción del concepto de marketing, en su aplicación a la ciudad, para, posteriormente, establecer una metodología ...