Cultura e Comunicación Interactiva
Envíos recentes
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Viajar entre lo virtual y lo real: turismo, marketing digital, tecnología y comunicación
(Mediaxxi-Formalpress, 2021) -
Comunicación corporativa audiovisual y online. Innovación y tendencias
(UOC, 2018)[Resumen]: La comunicación corporativa afronta desafíos constantes. Por eso, la función de la comunicación debe ser adaptativa. El presente libro recoge los principales retos y tendencias del presente que afectan a la ... -
Are there hate speeches on Spanish television?: Methodological proposal and content analysis over the 2020 year
(IGI Global, 2023)[Abstract]: Hate speech on television is difficult to measure, partly due to the difficulty of obtaining and analyzing broadcast content. However, the spreading of those hate messages implies a high reach. For this study, ... -
Television coverage of gender-based violence in Spain during lockdown
(Mary Ann Liebert, Inc., 2022)[Abstract]: This article analyzes the presence of gender-based violence on free-to-air Spanish television (TV) channels La1, Antena 3, Tele 5, La Sexta, and Cuatro throughout their 24-h daily broadcasting, between 20 March ... -
Television, brands, and the pandemic: How Spanish TV channels treated the brands most valued for their CSR during the COVID-19 lockdown
(SAGE Publishing, 2023)[Abstract]: Due to the COVID-19 pandemic, in March 2020, the Spanish Government announced a total lockdown of the population and the interruption of all nonessential economic activity. From this point, televisions adapted ...