Browsing 4. Traballos académicos by Author "Chmielewska, Malgorzata"
Now showing items 1-1 of 1
-
Content Marketing As Ideology: A Critical Discourse Analysis Approach
Chmielewska, Malgorzata (2016)[Abstract] This master´s thesis provides an approach to content marketing and its application to the online context. To define principal beliefs of the content marketing strategy, it has been approached as an ideology, ...