Browsing 1. Investigación by Subject "Consumer psychology"
Now showing items 1-1 of 1
-
Characterization of profiles as management strategies based on the importance and valuation that users give to the elements of the golf courses
(MDPI AG, 2020-06-11)[Abstract]: The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic ...