Listar 1. Investigación por autor "Sanzo Pérez, María José"
Mostrando ítems 1-5 de 5
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Lights and shadows of business-nonprofit partnerships: The role of nonprofit learning and empowerment in this ethical puzzle
Sanzo Pérez, María José; Álvarez González, Luis Ignacio; Rey-García, Marta (2017)[Abstract]: Business-nonprofit partnerships have gained increased relevance in the context of the evolution of corporate social responsibility strategies and the existence of extremely complex societal and environmental ... -
Managing Multi-Stakeholder Relationships in Nonprofit Organizations Through Multiple Channels: A Systematic Review and Research Agenda for Enhancing Stakeholder Relationship Marketing
Mato-Santiso, Vanessa; Rey-García, Marta; Sanzo Pérez, María José (Elsevier, 2021)[Abstract] Nonprofit organizations (NPOs) need to maintain effective relationships with a growing multiplicity of stakeholders with potentially divergent interests. In parallel, today’s digital transformation is changing ... -
La omnicanalidad en las organizaciones no lucrativas: estado de la cuestión
Mato-Santiso, Vanessa; Rey-García, Marta; Sanzo Pérez, María José (Cátedra Fundación Ramón Areces de Distribución Comercial, 2018)[Resumen] Este trabajo analiza las implicaciones y los retos de la implantación de estrategias omnicanal en el sector no lucrativo, haciendo especial hincapié en los cambios detectados en la gestión de relaciones entre ... -
Social Innovation in Arts & Culture : Place-Regeneration Initiatives Driven by Arts & Culture to Achieve Social Cohesion
Cancellieri, Giulia; Turrini, Alex; Sanzo Pérez, María José; Salido-Andrés, Noelia; Kullberg, Jeanet; Cognat, Aurélie Sara (Routledge, 2018)[Abstract]: This chapter focuses on a particular type of trend characterizing the artistic and cultural field, presenting the evolution of the social innovation stream of “place-regeneration initiatives driven by arts and ... -
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Álvarez García, Begoña; Álvarez-González, Luis Ignacio; Rey-García, Marta; Salido-Andrés, Noelia; Sanzo Pérez, María José (Sprnger, 2019)[Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ...