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dc.contributor.authorSerrano Gómez, Virginia
dc.contributor.authorGarcía-García, Óscar
dc.contributor.authorGambau i Pinasa, Vicente
dc.contributor.authorRial, Antonio
dc.date.accessioned2020-06-29T16:37:33Z
dc.date.available2020-06-29T16:37:33Z
dc.date.issued2020-06-11
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/2183/25819
dc.description.abstract[Abstract]: The main objective of this study was to characterize golfers’ profiles based on the importance and valuation that users give to the elements of golf courses, considering the segmentation as key to making strategic decisions. This was done using a priori segmentation of the traditional style against a post hoc segmentation based on the importance that users concede to variability of elements of golf courses. Moreover, the relationship between the quality attributed to the service dimensions and the golf course global performance was examined for each of the obtained segments. The results have established certain specific characteristics of the typical golf user and two large segments of golfers were identified from Cluster Analysis (Competitives and Socials), they were made up of the following subgroups: Regular-leisure and business and matures-familiar. The causal analysis of covariance structures for each segment revealed partially di_erent interests. This study provides useful information for managers to design management strategies that address the di_erent characteristics, interests, and priorities of their customers and potential customers in order to win them, keep them, satisfy them, and build their loyalty, ensuring the development and sustainability of the entity.es_ES
dc.language.isoenges_ES
dc.publisherMDPI AGes_ES
dc.relation.urihttps://doi.org/10.3390/su12114781es_ES
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectStrategic managementes_ES
dc.subjectConsumer psychologyes_ES
dc.subjectCluster analysises_ES
dc.subjectSport consumer loyaltyes_ES
dc.subjectGolf industryes_ES
dc.subjectSegmentationes_ES
dc.subjectGestión estratégicaes_ES
dc.subjectPsicología del consumidores_ES
dc.subjectAnálisis de conglomeradoses_ES
dc.subjectLealtad del consumidor deportivoes_ES
dc.subjectIndustria del golfes_ES
dc.subjectSegmentaciónes_ES
dc.subjectXestión estratéxicaes_ES
dc.subjectPsicoloxía do consumidores_ES
dc.subjectAnálise de clústerses_ES
dc.subjectLealdade do consumidor deportivoes_ES
dc.subjectIndustria do golfes_ES
dc.titleCharacterization of profiles as management strategies based on the importance and valuation that users give to the elements of the golf courseses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessinfo:eu-repo/semantics/openAccesses_ES
UDC.journalTitleSustainabilityes_ES
UDC.volume12es_ES
UDC.issue11es_ES


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