Public Broadcasting Service Under Austerity: Cross-Comparison Between Portugal and Spain

Abstract

[Abstract] Following the global financial crisis of 2007/2008, five European countries called for external financial assistance. Austerity policies were implemented, but the extent to which the bailout deal impacted the Portuguese and Spanish public service broadcasters has not been yet thoroughly investigated. Both born in dictatorial regimes, these public service broadcasters in democratic contexts followed different solutions for governance and funding. This article investigates the changes produced in the Portuguese and Spanish public media under the austerity era, analysing the policy measures implemented, as well as the economic and ratings performance of both public service broadcasters. The aim is to assess if external factors (such as external assistance) originated similar effects in both countries. Results show that, in spite of different funding and governance models adopted, both public services were heavily impacted in terms of revenues and ratings and that the austerity period provided the context to set up a neoliberal ideological point-of-view. Both public services lost legitimacy and their cultural and political role was undermined by a discussion that was grounded on economic factors alone.