ListarGrupos de investigación por tema "Purchase behaviour"

Mostrando ítems 1-3 de 3

    • Barriers to Online Second-Hand Purchase Behavior 

      Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Emerald, 2023)
      [Abstract] Introduction: The second-hand online market has experienced a rapid growth due to the great penetration of the internet. However, although previous studies examine the consumer purchase behaviour in second-hand ...

    • Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour 

      Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Taylor & Francis, 2024)
      [Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ...

    • The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour 

      Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2023)
      [Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...