ListarGrupos de investigación por tema "E-commerce"

Mostrando ítems 1-3 de 3

    • Herramientas de Marketing digital y competencia: una aproximación al estado de la cuestión 

      Membiela-Pollán, Matías; Pedreira-Fernández, Natalia (Colegio de Economistas de La Coruña, 2019)
      [Resumen] En los últimos años, el auge de las TIC ha desembocado en la dimensión que en la actualidad tiene el marketing digital, entendido como la utilización de recursos tecnológicos en la elaboración de la estrategia ...

    • High Order Profile Expansion to tackle the new user problem on recommender systems 

      Fernández, Diego; Formoso, Vreixo; Cacheda, Fidel; Carneiro, Víctor (Public Library of Science, 2019-11-07)
      [Abstract] Collaborative Filtering algorithms provide users with recommendations based on their opinions, that is, on the ratings given by the user for some items. They are the most popular and widely implemented algorithms ...

    • Validation of an Aesthetic Assessment System for Commercial Tasks 

      Rodríguez-Fernández, Nereida; Álvarez-González, S.; Santos, Iria; Torrente-Patiño, Álvaro; Carballal, Adrián; Romero, Juan (MDPI, 2022)
      [Abstract] Automatic prediction of the aesthetic value of images has received increasing attention in recent years. This is due, on the one hand, to the potential impact that predicting the aesthetic value has on practical ...