Listar GI-OSIM - Artigos por autor "Crespo Pereira, Verónica"
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Traveler Segmentation Through Instagram Fashion Influencers. Mirror Tourist as a New Segment Consumer Group
Sánchez-Amboage, Eva; Castellanos-García, Pablo; Crespo Pereira, Verónica (Elsevier, 2024)[Abstract] Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups ...