ListarGI-C+D - Artigos por tema "Penalty analysis"
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Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
(MDPI, 2024)[Abstract] Product optimisation is one of the most crucial phases in the new product development or launch process. This work proposes applying penalty analysis to investigate the impact of not just-about-right (JAR) ...