Listar por autor "Rodríguez-Cañamero, Sergio"
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A prediction model of retention in a Spanish fitness centre
Clavel San Emeterio, Iván; Iglesias-Soler, Eliseo; Gallardo Guerrero, Leonor; Rodríguez-Cañamero, Sergio; Garcia Unanue, Jorge Fernando (Taylor & Francis, 2016)[Abstract]: Studies on customer loyalty commonly use future behavioural intentions, even though these do not always correspond to actual behaviour. This study aimed to create a model for predicting dropouts at a sport ...