Listar por autor "Rivaroli, Sergio"
Mostrando ítems 1-6 de 6
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How Consumer Involvement Influences Beer Flavour Preferences
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2020)[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ... -
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2024)[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while more healthy options are available; however, there is no scale available that can adequately measure this phenomenon. ... -
Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
Rivaroli, Sergio; Calvia, Massimiliano; Spadoni, Roberta; Tartarini, Stefano; Gregori, Roberto; Calvo-Porral, Cristina; Canavari, Maurizio (MDPI, 2024)[Abstract] Product optimisation is one of the most crucial phases in the new product development or launch process. This work proposes applying penalty analysis to investigate the impact of not just-about-right (JAR) ... -
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI AG, 2021)[Abstract] Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory ... -
The Influence of Celebrity Endorsement on Food Consumption Behavior
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2021)[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the ... -
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2023)[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...