Browsing by Author "Queiroz Marques,Rafaela"

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The inherent and handled risks in tourism marketing: the role of sustainability as a risk reduction strategy in the intenational traveñ

Helena Kovacs, Michelle; De Brito, Marisa P.; Custódio, Adriana; Alexandre, Luana; Queiroz Marques,Rafaela (Universidade da Coruña, 2014)

[Abstract] The perceived risk has been studied in marketing since its introduction in 1960, especially about its influence in the consumer behavior. However, the theory of perceived risk still has some gaps, even being the ...