Listar por autor "Paz Rendal, José"
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How creating shared value is taking Corporate Social Responsibility one step further. Google as a case study
Paz Rendal, José (2015)[Abstract] The following paper consists of two parts. The first is an overview of the concept of Creating Shared Value (CSV), introduced by Michael E. Porter and Mark Kramer in 2011 in the Harvard Business Review (HBR) ...