Listar por autor "Pérez-Bonaventura, Marc"
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Activity of Universities in Social Networks: Correlations of Rankings, Students, Followers and Interactions
Pérez-Bonaventura, Marc; Rodríguez-Llorente, Carolina (El Profesional de la Información, 2023-01-11)[Abstract] The Internet and social networks are widely used by students. For higher education, which operates in a highly competitive environment, marketing is a fundamental tool for universities to distinguish themselves ...