Listar por autor "Hippala, Tuomo"
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Modelling multimodal genre in print media: a case study of tourist brochures
Hippala, Tuomo (Universidade da Coruña, 2012)[Abstract] This paper aims to show how the Genre and Multimodality (GeM) model (Bateman 2008) can be applied to the study of multimodal meaning-making and genre as higher level organizational concept in print media. The ...