Browsing by Author "González, Cristina"
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Relationship Marketing and Brand Community: The Case of Netflix
González, Cristina; Membiela-Pollán, Matías; Cuns, Manuel (Universidade da Coruña, 2020-12-31)[Abstract] The aim of this article is to examine the relationship marketing model and the concept of brand community based on a case study of the content platform and production company, Netflix. Relationship marketing ... -
Surgical treatment for necrotizing enterocolitis: a new score to extreme surveillance
García, Miriam; Pértega-Díaz, Sonia; González, Cristina; Casal-Beloy, Isabel (Minerva Médica, 2023-04)[Abstract] BACKGROUND: The time to perform a surgical intervention in necrotizing enterocolitis remains a challenge for the pediatric surgeon. We design a novel score system to predict infants in high risk for the development ...