Listar por autor "Gasamáns Gesto, Leah"
Mostrando ítems 1-1 de 1
-
A change beyond fast fashion: An analysis of Zara’s positioning and communication
Gasamáns Gesto, Leah (2023-06)[Abstract] In barely fifty years Zara has become one of the main brands in the textile sector on a global scale. Starting off a small store in the city of A Coruña, it has transformed itself into a referent for fast fashion ...