Listar por autor "Canavari, Maurizio"
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Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
Rivaroli, Sergio; Calvia, Massimiliano; Spadoni, Roberta; Tartarini, Stefano; Gregori, Roberto; Calvo-Porral, Cristina; Canavari, Maurizio (MDPI, 2024)[Abstract] Product optimisation is one of the most crucial phases in the new product development or launch process. This work proposes applying penalty analysis to investigate the impact of not just-about-right (JAR) ...