Listar por autor "Blazquez-Lozano, F."
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
Calvo-Porral, Cristina; Orosa, Javier; Blazquez-Lozano, F. (Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ... -
Estrategias de marca en los vinos de calidad : referencia al caso español
Blazquez-Lozano, F. (2008)[Resumen]: El sector vitivinícola es maduro y competitivo, lo que obliga a las empresas a buscar soluciones basadas en la diferenciación de la oferta. Una estrategia utilizada para conseguir ventajas competitivas y lograr ... -
Social Capital’s Role in SDG 3 of 2030 Agenda: Promoting Health and Well-Being
Membiela-Pollán, Matías; Picatoste, Xosé; Blazquez-Lozano, F. (Springer, 2023)[Abstract] Over the last thirty years, interest in social capital, a concept-variable that uncovers the productive value of the attributes of the social dimension (norms and values, networks of relationships, trust), has ... -
The Inefficiency of the Neoclassical Paradigm in the Promotion of Subjective Well-Being and Socioeconomic, and Environmental Sustainability: An Empirical Test for the Spanish Case
Membiela-Pollán, Matías; Alló, María; Pateiro-Rodríguez, Carlos; Blazquez-Lozano, F. (MDPI, 2019)[Abstract] The recent literature developed in the field of happiness economics highlights the overvaluation of income and material prosperity as determinants of happiness, and calls into question many of the assumptions ...