Buscar
Mostrando ítems 1-2 de 2
Television, brands, and the pandemic: How Spanish TV channels treated the brands most valued for their CSR during the COVID-19 lockdown
(SAGE Publishing, 2023)
[Abstract]: Due to the COVID-19 pandemic, in March 2020, the Spanish Government announced a total lockdown of the population and the interruption of all nonessential economic activity. From this point, televisions adapted ...
Are there hate speeches on Spanish television?: Methodological proposal and content analysis over the 2020 year
(IGI Global, 2023)
[Abstract]: Hate speech on television is difficult to measure, partly due to the difficulty of obtaining and analyzing broadcast content. However, the spreading of those hate messages implies a high reach. For this study, ...