Innovation, Transmedia and Neuroscience in Television
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Innovation, Transmedia and Neuroscience in TelevisionFecha
2019Cita bibliográfica
Legerén Lago, B., Crespo-Pereira, V. (2019). Innovation, Transmedia and Neuroscience in Television. In: Túñez-López, M., Martínez-Fernández, VA., López-García, X., Rúas-Araújo, X., Campos-Freire, F. (eds) Communication: Innovation & Quality. Studies in Systems, Decision and Control, vol 154. Springer, Cham. https://doi.org/10.1007/978-3-319-91860-0_7
Resumen
[Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia platforms. Understanding this can improve the development and profitability of audio visual products. The way in which humans process information is analysed, before reflecting on the value of emotions as a way of transmitting information in stories. The way in which emotions are applied in televisual and transmedia productions has been reviewed. Finally, the role of digitalisation as a source of innovation is explored, as it enables the creation of non-linear, organic transmedia works that enrich the television experience and provide emotional experiences to the audience. Organic transmedia projects, such as Norwegian production Skam, will be used to illustrate the findings in this chapter
Palabras clave
Neuroscience
Storytelling
Narrative
Organic transmedia
Emotions
Storytelling
Narrative
Organic transmedia
Emotions
Versión del editor
Derechos
© Springer International Publishing AG 2019
ISBN
978-3-319-91859-4 978-3-319-91860-0