REV - ROTUR - Nº 07, 2014: Envíos recientes
Mostrando ítems 6-10 de 10
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The inherent and handled risks in tourism marketing: the role of sustainability as a risk reduction strategy in the intenational traveñ
(Universidade da Coruña, 2014)[Abstract] The perceived risk has been studied in marketing since its introduction in 1960, especially about its influence in the consumer behavior. However, the theory of perceived risk still has some gaps, even being the ... -
Funding projects related the tourism séctor at the present juncture: the role of public-private colaboration as a competitive factor
(Universidade da Coruña, 2014)[Abstract] Tourism is key to Spain and Portugal, and has been an engine of development over the past decades. At the present juncture, in such a globalized and competitive environment, innovation strategies and leadership ... -
Proposal of a procedure to analyze the faults in a service of catering lodge
(Universidade da Coruña, 2014)[Abstract] ¨Proposal of a procedure to analyze the faults in the service of catering lodge¨ presents a methodology that articulates the analysis of the mode and the effect of faults in the fringe benefit of the service ... -
Sustainable development and rural tourism in lithuania
(Universidade da Coruña, 2014)[Abstract] The article deals with the importance of sustainable development and rural tourism in Lithuania. The issues concerning the establishing and maintaining of a homestead in a rural environment are reviewed. ... -
Safe and security as a component of quality in tourism: the case of Galicia
(Universidade da Coruña, 2014)[Abstract] Safe and security is increasing relevant in choosing to visit a destination and it has become a critical key. Nowadays safe and security is a very important factor of competitiveness. This new dimension in tourism ...