ListarGrupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group) por tema "Market segments"
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
(Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ...