The perceived value of videos in newspapers on iPad

Nozal, Teresa; González-Neira, Ana; Sanjuán Pérez, Antonio

Use this link to cite:

http://hdl.handle.net/2183/17343

The perceived value of videos in newspapers on iPad

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Nozal_Teresa_2015_Perceived_value_videos_newspapers_iPad.pdf (470.41 KB)

Identifiers

URI: http://hdl.handle.net/2183/17343

Publication date

2015

Authors

Nozal, Teresa

González-Neira, Ana

Sanjuán Pérez, Antonio

Bibliographic citation

Nozal Cantarero, T., González Neira, A. and Sanjuán Pérez, A. (2015). The perceived value of videos in newspapers on iPad. Observatorio (OBS*), [online] 9(1), pp.115-129. Available at: http://obs.obercom.pt/index.php/obs/article/view/779 [Accessed 21 Sep. 2016].

Abstract

(Abstract) This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.