Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) (2017): Media and metamedia management, Switzerland : Springer International Publishing, 515 p. [Reseña]
| UDC.endPage | 108 | es_ES |
| UDC.journalTitle | Redmarka: revista académica de marketing aplicado | es_ES |
| UDC.startPage | 105 | es_ES |
| UDC.volume | 17 | es_ES |
| dc.contributor.author | Puentes-Rivera, Iván | |
| dc.date.accessioned | 2019-05-14T08:59:33Z | |
| dc.date.available | 2019-05-14T08:59:33Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | [Resumen] É recensión de: Media and metamedia management Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) Switzerland : Springer International Publishing, 2017 | es_ES |
| dc.identifier.citation | Puentes Rivera, I. Reseña del libro: Media and metamedia management. Redmarka. Revista De Marketing Aplicado, 01(017), 105-108. https://doi.org/10.17979/redma.2016.01.017.4866 | es_ES |
| dc.identifier.issn | 1852-2300 | |
| dc.identifier.uri | http://hdl.handle.net/2183/22860 | |
| dc.language.iso | spa | es_ES |
| dc.publisher | Universidade da Coruña | es_ES |
| dc.relation.uri | https://doi.org/10.17979/redma.2016.01.017.4866 | es_ES |
| dc.rights.accessRights | open access | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Venta online | es_ES |
| dc.subject | Reseña | es_ES |
| dc.title | Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) (2017): Media and metamedia management, Switzerland : Springer International Publishing, 515 p. [Reseña] | es_ES |
| dc.type | journal article | es_ES |
| dspace.entity.type | Publication |
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