Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) (2017): Media and metamedia management, Switzerland : Springer International Publishing, 515 p. [Reseña]

Puentes-Rivera, Iván

Use this link to cite:

http://hdl.handle.net/2183/22860

Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) (2017): Media and metamedia management, Switzerland : Springer International Publishing, 515 p. [Reseña]

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Redmarka_17_2016_art_5.pdf (370.93 KB)

Identifiers

URI: http://hdl.handle.net/2183/22860

Publication date

2016

Authors

Puentes-Rivera, Iván

Bibliographic citation

Puentes Rivera, I. Reseña del libro: Media and metamedia management. Redmarka. Revista De Marketing Aplicado, 01(017), 105-108. https://doi.org/10.17979/redma.2016.01.017.4866

Abstract

[Resumen] É recensión de: Media and metamedia management Francisco Campos Freire (coord.), Xosé López García (coord.), José Rúas Araújo (coord.), Valentín A. Martínez Fernández (coord.) Switzerland : Springer International Publishing, 2017