The patronage in the financing of social and sustainable projects
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The patronage in the financing of social and sustainable projectsFecha
2019Cita bibliográfica
Nieto-Mengotti M., Gago-Cortés C. (2019) Patronage in the Financing of Social and Sustainable Projects. In: Ziolo M., Sergi B. (eds) Financing Sustainable Development. Palgrave Studies in Impact Finance. Palgrave Macmillan, Cham
Resumen
[Abstract]: Traditionally, many companies have contributed, altruistically, to the generation of
crowdfunding platforms as a space of knowledge and innovation where entrepreneurs
develop their projects independently or in collaboration. The companies considered this
platform as an investment whose rate of return was transformed into a profitable
improvement of its brand image. However, these platforms have evolved, in recent
times, to generate real ecosystems of technological innovation, oriented to the
propulsion of business projects of marked social trend, seeking to promote alternatives
for social inclusion and green projects aimed at improving sustainability and the
environment. These projects not only help improve both parameters, but also manage
to generate beneficial externalities for the social economy and even for the sponsoring
company itself.
Palabras clave
Sustainability
Funding
Crowdworking
Platform economy
Social business
Impact investor
Funding
Crowdworking
Platform economy
Social business
Impact investor