Salido-Andrés, NoeliaRey-García, MartaÁlvarez-González, Luis IgnacioVázquez-Casielles, Rodolfo2024-01-302024-01-302019Salido-Andres, N., Rey-Garcia, M., Álvarez-González, L. I., & Vázquez-Casielles, R. (2019). Determinants of success of donation-based crowdfunding through digital platforms: The influence of offline factors. CIRIEC-España, revista de economía pública, social y cooperativa, 95, 119. https://doi.org/10.7203/CIRIEC-E.95.130010213-8093http://hdl.handle.net/2183/35235[Abstract]: The purpose of this research consist of exploring the extent to which factors traditionally explai ning the success of offline fundraising campaigns for social causes may also influence the success of donation based crowdfunding (DCF) campaigns promoted by social economy organizations (SEO) through digital platforms. Firstly, factors determining the success of offline fundraising campaigns for social causes are identified from pre vious literature. Secondly, a set of hypotheses linking these determinants to DCF campaigns is proposed. Thirdly, their explanatory capacity is measured through quantitative analysis based on a database of 360 campaigns fos tered by small, medium and large-size organizations via Microdonaciones, a donation-based crowdfunding digital platform, for the period between 2012 and 2017. Logistic regression analysis is used to test the hypotheses pro posed. Results confirm the high explanatory capacity of determinants related to the geographical scope of the cam paign, the volume of potential beneficiaries involved –in these two cases in unexpected ways-, and the information provided by the promoting organizations. However, factors related to the timing of the campaigns do not influence their success. This research suggests that not only the funding channels and tools but also the nature of the fun draising campaigns themselves have been digitally transformed. Implications of this research may assist SEO in establishing effective relationships with new digital donors in order to achieve sustainable growth.engOs titulares dos dereitos de propiedade intelectual autorizan a visualización do contido desta tese a través de Internet, así como a súa reproducción, gravación en soporte informático ou impresión para o seu uso privado e/ou con fins de estudo e de investigación. En nengún caso se permite o uso lucrativo deste documento. Estos dereitos afectan tanto ó resumo da tese como o seu contido Los titulares de los derechos de propiedad intelectual autorizan la visualización del contenido de esta tesis a través de Internet, así como su repoducción, grabación en soporte informático o impresión para su uso privado o con fines de investigación. En ningún caso se permite el uso lucrativo de este documento. Estos derechos afectan tanto al resumen de la tesis como a su contenidoDonation-based crowdfundingSocial causesDigital platformsFundraising campaignsSustainable social economy organizationCrowdfunding solidarioCausas socialesPlataformas digitalesCampañas de captación de fondosOrganizaciones sostenibles de economía socialjournal articleopen access10.7203/CIRIEC-E.95.13001