Integrating social semiotics and CDA: a methodological proposal for examining the text-image-ideology interplay in print-media advertising discourse

Gregorio Godeo, Eduardo de2014-10-022014-10-022012Culture of communication / Communication of culture, 2012: 795-797. ISBN: 978-84-9749-522-6978-84-9749-522-6http://hdl.handle.net/2183/13380engIntegrating social semiotics and CDA: a methodological proposal for examining the text-image-ideology interplay in print-media advertising discourseconference outputopen access