Cañedo, AzaharaLópez-Golán, MónicaBlasco-Blasco, Olga2024-07-262024-05-30Cañedo, A., López-Golán, M., & Blasco-Blasco, O. (2024). Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era. Journal of Media Business Studies, 1–17. https://doi.org/10.1080/16522354.2024.23598862376-2977http://hdl.handle.net/2183/38252[Abstract] Platformisation has greatly affected the operations of the media industry, forcing media corporations to undergo major changes. Under such circumstances, public service media (PSM) corporations have found themselves engaged in a process of rethinking their economics, structures and ways of working. However, the latter is rarely established without resistance. Through 60 in-depth interviews with Spanish PSM managers, this study analyses how resistance to change operates in the ongoing platformisation process. The results confirm the existence of a problem of obsolescence in Spanish PSM, which is motivated by four elements: legislation, financial means, technological capacity, and workforce. Furthermore, three possible strategies to address this challenge are identified: communication, training, and renewal of professional profiles.engAtribución-NoComercial-SinDerivadas 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/3.0/es/Public service mediaPlatformisationMedia managementResistance to changeSpanish PSMjournal articleopen access