Fernández Arcos, AlbaCardoso Rolo, CarolinaLópez González, EsterFalcón, Juan PabloForbes Gudiño, Mavis AnetSánchez Canedo, MiriamPardo-Neira, María S.Trigo Rossier, Susana2016-05-132016-05-132011Fernández Arcos, A., Cardoso Rolo, C. , López González, E.., Falcón, J. P., Forbes Gudiño, M. A. , Sánchez Canedo, M. , Pardo-Neira, María S., Trigo Rossier, S. (2011). Plan de reposicionamiento del destino turístico de San Luis, Argentina. Redmarka: revista académica de marketing aplicado, (6), 121-140.1852-2300http://hdl.handle.net/2183/16671[Abstract]: PLANNING FOR THE REPOSITIONING OF THE TOURISM DESTINATION SAN LUIS, ARGENTINA Nowadays, many countries worldwide are known by their advances and technology developments. Owing to this fact and the relevance it means today, this project is about taking advantages from all the benefits of technologies (music and cinematographic tourism, among others), in order to create a new kind of tourism that help us make possible the main object of this work: the repositioning of San Luis, an interesting central region of Argentina. A sequence of short, medium and long term strategies were devised, which could be determined as a result of the previous analysis, studies and evaluation of the condition of the province and the new product to exploit.spaTurismo tecnológicoPosicionamientoTurismo cinematográficoMarca destinojournal articleopen access