Piñeiro-Chousa, JuanVizcaíno-González, MarcosLópez Cabarcos, María Ángeles2017-04-262017-04-262016Sustainability 2016, Vol. 8, Page 11962071-1050http://hdl.handle.net/2183/18455Abstract: This manuscript provides a novel approach to reputational management as a driver of entrepreneurial sustainability, using game theory to integrate three dimensions of reputation. First, if the entrepreneur perceives reputation as a risk source, the analysis is framed as a prisoner’s dilemma schema that is solved by protecting against reputational threats from entrepreneurial sustainability. Second, if the entrepreneur perceives reputation as a competitive advantage, the analysis is framed as an innovator’s dilemma that is solved by getting reputational opportunities from entrepreneurial sustainability. Third, if reputation is perceived as a strategic asset, the analysis is framed as a coordination game schema that results in the development of a reputational intelligence skill that has the potential to become crucial for success in entrepreneurial sustainability. Consequently, this manuscript provides an original multidisciplinary analysis of reputational management by relating well-known theoretical results from game theory to organizational realities.engReconocimiento 3.0http://creativecommons.org/licenses/by/3.0/Entrepreneurial sustainabilityGame theoryReputationReputational intelligenceFinancial riskjournal articleopen access