Use this link to cite:
http://hdl.handle.net/2183/22936 El trabajo cooperativo en base al modelo del cerebro total: una experiencia docente
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Estrada Guillén, Marta
Monferrer Tirado, Diego
Segarra Ciprés, Mercedes
Moliner, Miguel Ángel
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Estrada, M., Monferrer, D., Segarra, M., & Moliner, M. El trabajo cooperativo en base al modelo del cerebro total: una experiencia docente. Redmarka. Revista De Marketing Aplicado, 012, 87-112. https://doi.org/10.17979/redma.2014.01.012.4818
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Abstract
[Resumen] Las exigencias planteadas en el Espacio Europeo nos llevan a plantearnos fórmulas que fomenten el aprendizaje cooperativo en el aula. En este trabajo describimos una experiencia docente en la que, basándonos en el Modelo del Cerebro Total de Herrmann (1989), se forman los equipos de trabajo (con perfiles homogéneos y heterogéneos) para el desarrollo práctico de la asignatura Técnicas de Ventas del Grado de ADE. Los objetivos a alcanzar son tres: 1) fomentar la cooperación; 2) analizar el funcionamiento, rendimiento y satisfacción de los equipos de trabajo; 3) obtener información sobre cómo diseñar equipos eficientes y optimizar sus recursos. El objetivo, en última instancia, es ajustar nuestros métodos de enseñanza a los estilos de aprendizaje de los alumnos
[Abstract] The demands in the European Space lead us to consider ways to encourage cooperative learning in the classroom. In this paper we describe an educational experience in which, based on the Herrmann Whole Brain Model (1989), work teams (with homogeneous and heterogeneous profiles) are selected for the practical development of the subject Sales Techniques from ADE Degree. The aims to achieve are three: 1) to promote cooperation; 2) to analyze the operation, performance and satisfaction of work equipment; 3) to obtain information about how to design efficient teams and optimize their resources. The goal, ultimately, is to adjust our teaching methods to the learning styles of our students.
[Abstract] The demands in the European Space lead us to consider ways to encourage cooperative learning in the classroom. In this paper we describe an educational experience in which, based on the Herrmann Whole Brain Model (1989), work teams (with homogeneous and heterogeneous profiles) are selected for the practical development of the subject Sales Techniques from ADE Degree. The aims to achieve are three: 1) to promote cooperation; 2) to analyze the operation, performance and satisfaction of work equipment; 3) to obtain information about how to design efficient teams and optimize their resources. The goal, ultimately, is to adjust our teaching methods to the learning styles of our students.

