Innovation, Transmedia and Neuroscience in Television

Abstract

[Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia platforms. Understanding this can improve the development and profitability of audio visual products. The way in which humans process information is analysed, before reflecting on the value of emotions as a way of transmitting information in stories. The way in which emotions are applied in televisual and transmedia productions has been reviewed. Finally, the role of digitalisation as a source of innovation is explored, as it enables the creation of non-linear, organic transmedia works that enrich the television experience and provide emotional experiences to the audience. Organic transmedia projects, such as Norwegian production Skam, will be used to illustrate the findings in this chapter