Use this link to cite:
http://hdl.handle.net/2183/7391 Publicidade, educación ambiental e quentamento global
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Identifiers
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Authors
Pedrós Pérez, Gerardo
Martínez Jiménez, Pilar
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Journal Title
Bibliographic citation
Ambientalmente Sustentable, 2009, 7: 127-143. ISSN: 1887-2417
Type of academic work
Academic degree
Abstract
[Resumo] Preséntase como estratexia para reducir as emisións de gases de efecto invernadoiro
o fomento dunha publicidade responsable fronte ao cambio climático. Recóllense as
posibles conexións entre a educación ambiental e a publicidade e as estratexias que
deben seguirse na aula. Faise unha análise da denominada publicidade ecolóxica.
Propóñense códigos de boas prácticas na publicidade de automóbiles e transporte
aéreo en relación co cambio climático e o aforro enerxético. Formúlase a creación dun
observatorio da publicidade e o cambio climático.
[Abstract] Introducing as a strategy to reduce emissions of greenhouse gases an advertisement promoting responsible climate change. Lists the possible links between environmental education and publicity, and strategies to follow in the classroom. An analysis is made of the so-called eco-advertising. Proposed code as of good practices in the advertising of cars and air transport in relation to climate change and energy saving. It proposes the creation of an Observatory of Advertising and Climate Change.
[Abstract] Introducing as a strategy to reduce emissions of greenhouse gases an advertisement promoting responsible climate change. Lists the possible links between environmental education and publicity, and strategies to follow in the classroom. An analysis is made of the so-called eco-advertising. Proposed code as of good practices in the advertising of cars and air transport in relation to climate change and energy saving. It proposes the creation of an Observatory of Advertising and Climate Change.