Use this link to cite:
http://hdl.handle.net/2183/16671 Plan de reposicionamiento del destino turístico de San Luís, Argentina
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Authors
Fernández Arcos, Alba
Cardoso Rolo, Carolina
López González, Ester
Forbes Gudiño, Mavis Anet
Sánchez Canedo, Miriam
Pardo-Neira, María S.
Trigo Rossier, Susana
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Journal Title
Bibliographic citation
Fernández Arcos, A., Cardoso Rolo, C. , López González, E.., Falcón, J. P., Forbes Gudiño, M. A. , Sánchez Canedo, M. , Pardo-Neira, María S., Trigo Rossier, S. (2011). Plan de reposicionamiento del destino turístico de San Luis, Argentina. Redmarka: revista académica de marketing aplicado, (6), 121-140.
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Abstract
[Abstract]: PLANNING FOR THE REPOSITIONING OF THE TOURISM DESTINATION SAN LUIS,
ARGENTINA
Nowadays, many countries worldwide are known by their advances and
technology developments. Owing to this fact and the relevance it means today,
this project is about taking advantages from all the benefits of technologies
(music and cinematographic tourism, among others), in order to create a new
kind of tourism that help us make possible the main object of this work: the
repositioning of San Luis, an interesting central region of Argentina.
A sequence of short, medium and long term strategies were devised, which
could be determined as a result of the previous analysis, studies and evaluation
of the condition of the province and the new product to exploit.