Perceptions of the resident of Santiago de Compostela regarding tourism: effects on hospitality

Abstract

[Abstract] Santiago de Compostela is one of the best-known pilgrimage routes globally, and it connects many countries in Europe. Its historic center was recognized as a UNESCO World Heritage Site in 1985. This article aims to assess the types and quality of social interaction among residents and visitors (city users) of this particular World Heritage City. Many studies were conducted prior to this one about Santiago. However, most of them have missed some recent approaches to the overtourism phase. The “overtourism” is a phase, which was notorious until 2019. The primary sourcing was assessed by a quantitative study accompanied by a questionnaire responded by 588 residents. The results confirmed that those more exposed to tourism were the most critical of their relationship with the visitor. Thus, we confirm a direct relationship between the intensity of contact with the visitor and the negative perception of tourism. The results are helpful for local and regional planners to implement more collaborative and democratic planning in the tourism sector. This is more relevant to destinations recognized as UNESCO and revealed an overtourism scenario. This new approach is urgent and must be prepared in the ongoing COVID-19 pandemic and a short and long-term perspective.