Spanish TV Series on Twitter: What Social Media Audiences Say

Abstract

[Abstract ]: Online social networking users reflect opinions and attitudes towards the topic discussed. This study aims to analyze Spanish social audiences’ habits and their perceptions and attitudes towards national TV series in Twitter. The results show the influence of American and British audiovisual products in social audiences’ speech. Evidence suggest that national audiovisual products are compared to foreign standards due to their good reputation and acceptance. In this context, traditional Spanish TV fiction is criticised by some parts of the social audience because of its distance from international fictional productions’ standards and some narrative practices considered negatively. In contrast, another part of the social audience reflects their acceptance of a new wave of producing national TV series.