Use this link to cite:
http://hdl.handle.net/2183/22931 Percepción de los impactos culturales en una comunidad insular
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Azpelicueta Criado, María del Carmen
Ramón Cardona, José
Serra Cantallops, Antoni
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Bibliographic citation
Azpelicueta Criado, M., Ramón Cardona, J., & Serra Cantallops, A. Percepción de los impactos culturales en una comunidad insular. Redmarka. Revista De Marketing Aplicado, 013, 63-92. https://doi.org/10.17979/redma.2014.01.013.4876
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Abstract
[Resumen] El turismo depende de las actitudes de los residentes, siendo fundamental el
apoyo al desarrollo del sector. Los impactos del turismo son tradicionalmente
de tres grupos: económicos, socioculturales y medioambientales. Este trabajo
se centra en conocer la percepción que poseen los residentes en relación a
diversos impactos culturales y a los cambios que puede haber generado el
desarrollo turístico. La cultura puede definirse como las costumbres, y formas
de pensar vinculadas a ellas, que caracterizan un grupo de personas o
comunidad. En este caso la región estudiada es Ibiza, mediante un estudio
descriptivo acompañado de un análisis longitudinal y una comparación con
otros destinos (Mallorca y Menorca). Los resultados muestran que los
residentes valoran positivamente los cambios culturales acaecidos. El turismo
ha ayudado a la conservación de determinados elementos (patrimonio
arquitectónico, histórico y cultural) pero no otros (actividades tradicionales
como la agricultura, la ganadería y la artesanía), y ha permitido un intercambio
cultural positivo entre residentes y turistas. Entre las posibles acciones
correctoras hay que facilitar los intercambios culturales y la difusión de la
cultura local, evitando la creación de una “pseudocultura”.
[Abstract] Tourism depends on the attitudes of residents, and essential support for the development of the sector. The impacts of tourism are traditionally three groups: economic, socio-cultural and environmental. This work focuses on knowing the perception held by residents in relation to various cultural impacts and changes that may have generated tourism development. Culture can be defined as the customs, and ways of thinking associated with them, which characterize a group of people or community. In this case the region studied is Ibiza, through a descriptive study accompanied by a longitudinal analysis and a comparison with other destinations (Mallorca and Menorca). The results show that residents positively valued cultural changes occurred. Tourism has helped the preservation of certain elements (architectural, historical and cultural heritage) but not others (traditional activities such as agriculture, livestock farming and crafts), and has allowed a positive cultural exchange between residents and tourists. Possible corrective actions must facilitate cultural exchange and dissemination of local culture, avoiding the creation of a "pseudo-culture".
[Abstract] Tourism depends on the attitudes of residents, and essential support for the development of the sector. The impacts of tourism are traditionally three groups: economic, socio-cultural and environmental. This work focuses on knowing the perception held by residents in relation to various cultural impacts and changes that may have generated tourism development. Culture can be defined as the customs, and ways of thinking associated with them, which characterize a group of people or community. In this case the region studied is Ibiza, through a descriptive study accompanied by a longitudinal analysis and a comparison with other destinations (Mallorca and Menorca). The results show that residents positively valued cultural changes occurred. Tourism has helped the preservation of certain elements (architectural, historical and cultural heritage) but not others (traditional activities such as agriculture, livestock farming and crafts), and has allowed a positive cultural exchange between residents and tourists. Possible corrective actions must facilitate cultural exchange and dissemination of local culture, avoiding the creation of a "pseudo-culture".

