A responsabilidade social empresarial no sector téxtil

Abstract

[Resumo] A responsabilidade social empresarial (RSE) é un tema de actualidade, que evoluciona con rapidez a medida que as compañías de todo o mundo se encamiñan cara a un modelo de negocio futuro máis responsable coa sociedade e o medio. Neste traballo analízanse e compáranse os tipos de iniciativas de RSE enfocadas aos recursos humanos e os grupos de interese externos que as cinco compañías principais do sector téxtil –Inditex, Primark, Cortefiel, Levi Strauss & Co. e Adidas– están a poñer en marcha, mediante o uso da metodoloxía do estudo de casos múltiple. Con isto preténdese comprender o alcance da responsabilidade social destas empresas, así como o seu nivel de implicación e adaptación no tocante ao concepto de responsabilidade social, polos valores e as obrigas morais e legais que implica. Conclúese que as empresas máis comprometidas na realización de actividades enfocadas aos grupos de interese, tanto internos como externos, son Inditex e Adidas

[Abstract] The Corporate Social Responsibility (CSR) is a hot topic nowadays that evolves quickly in such a way that many companies around the world head towards a more responsible future with society and the environment. This paper analyses the typology of the CSR initiatives that are focused on human resources and external stakeholders made by the five main textile companies –Inditex, Primark, Cortefiel, Levi Strauss & Co and Adidas–, using the multiple case-studies methodology. This designed methodology enables the understanding of the CSR reach in textile industry enterprises, as well as the level of implication and adaptation to the concept of Social Responsibility, values, moral and legal obligations of the five analysed companies. It is concluded that the companies that are more committed to the realization of activities focused on stakeholders, both internal and external, are Inditex and Adidas Groups