The Role of Personality in the Adoption of Pro-Environmental Behaviors through the Lens of the Value-Belief-Norm Theory
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The Role of Personality in the Adoption of Pro-Environmental Behaviors through the Lens of the Value-Belief-Norm TheoryAuthor(s)
Date
2023-08-24Citation
Hidalgo-Crespo, J.; Velastegui-Montoya, A.; Amaya-Rivas, J.L.; Soto, M.; Riel, A. The Role of Personality in the Adoption of Pro-Environmental Behaviors through the Lens of the Value-Belief-Norm Theory. Sustainability 2023, 15, 12803. https://doi.org/10.3390/su151712803
Abstract
[Abstract] The present study investigated citizens’ self-reported pro-environmental behaviors by adopting a survey and bootstrapping via structural equation modeling for five different personality traits. Adopting one traditional psycho-social theory, this study investigates how motivations, values, intentions, norms, and behaviors are connected by using different constructs from the value-belief-norm theory extended with external influences and three different pro-environmental behaviors, namely, waste preventer, green consumer, and avoider, and how the connections change between different personality traits from the Big Five personality test, namely, openness, extroversion, neuroticism, agreeableness, and consciousness. According to this study, personal conscience may inspire environmentally beneficial behaviors like green purchasing and waste reduction when appealing to the emotions of the general public. As a result, strengthening the population’s subjective norms requires interventions that concentrate on communication tactics to raise knowledge of penalties and obligations for communal advantages.
Keywords
Value-belief-norm theory (VBN)
Big five personality traits
External influences
Pro-environmental behaviors
Environmental sustainability
Big five personality traits
External influences
Pro-environmental behaviors
Environmental sustainability
Description
This article belongs to the Special Issue Urbanization and Environmental Sustainability
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Rights
Atribución 4.0 Internacional
ISSN
2071-1050