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The Influence of Celebrity Endorsement on Food Consumption Behavior
(MDPI, 2021)
[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains
unsolved despite celebrities constantly recommending different products in their social media
networks. Much of the ...
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)
[Abstract] Consumers experience mainly positive emotions in response to food products, and the
reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise,
in light of the Theory ...
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
(Emerald, 2023)
[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...
Barriers to Online Second-Hand Purchase Behavior
(Emerald, 2023)
[Abstract] Introduction: The second-hand online market has experienced a rapid growth due to the great penetration of the internet. However, although previous studies examine the consumer purchase behaviour in second-hand ...
How Consumer Involvement Influences Beer Flavour Preferences
(Emerald, 2020)
[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ...
A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
(Emerald, 2018)
[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ...
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
(Taylor & Francis, 2024)
[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ...