Search
Now showing items 1-5 of 5
Traveler Segmentation Through Instagram Fashion Influencers. Mirror Tourist as a New Segment Consumer Group
(Elsevier, 2024)
[Abstract] Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups ...
Cultural Tourism in a Post-COVID-19 Scenario: The French Way of Saint James in Spain from the Perspective of Promotional Communication
(MDPI, 2023)
[Abstract] Tourism has been one of the sectors most affected by the COVID-19 pandemic. One of the side effects of the pandemic is the demand for safe and quiet spaces, giving rise to the search for a new lifestyle, “slow ...
Del papel a los metamedios: la prensa ante el fin del ciclo impreso
(EPI SCP, 2016-05)
[Resumen] Se aborda el camino hacia la desaparición de los periódicos en soporte papel debido a la importante transformación del sector en los últimos anos como consecuencia, entre otros factores, del desarrollo de las ...
Advertising investment as a tool for boosting consumption: testing Galbraith's hypothesis for Spain
(Universidade Federal do Rio de Janeiro, 2014-12)
[Resumo]: A recessão que a maioria das economias mundiais suportaram nos últimos anos causou um grande interesse no estudo dos seus efeitos macroeconômicos. Neste contexto, ressurgiu o debate sobre os efeitos do investimento ...
Economics of Social Relations: Critical Perspectives on Social Capital
(Routledge, 2024)
[Abstract] Starting from the idea that economic relations are social relations, and every economic fact is first a social fact, this book explores one of the crucial problems within economic science: how to embody the ...
