Browsing by Author "Calvo-Porral, Cristina"
Now showing items 1-19 of 19
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
Calvo-Porral, Cristina; Orosa, Javier; Blazquez-Lozano, F. (Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ... -
A Cross-Generational Analysis of Second-Hand Online Shopping: Comparing GenX, Millennials and GenZ
Calvo-Porral, Cristina; Viejo-Fernández, Nuria (Emerald, 2025)[Abstract] Purpose: The purpose of this study is to examine whether there are differences in second-hand online shopping behavior driven by the generational cohort. Design/methodology/approach: Based on the generational ... -
A Profile of Mobile Service Users in a Mature Market: From “Uninvolved Pragmatics” to “Potential Switchers”
Calvo-Porral, Cristina; Otero-Prada, Luis-Miguel (Emerald, 2021)[Abstract] Purpose: Mobile services are expanding rapidly, and in this tremendously dynamic environment, companies should provide value-added services to meet users’ demand. In this context, the study aims to determine ... -
Análisis de la cadena de valor de las empresas del sector textil-confección y estrategia de marca en los mercados Internacionales de moda
Calvo-Porral, Cristina (2011)[Abstract] Purposes: The aim of this paper is to address three issues. Firstly, this paper aims to make the strategic analysis of the value chain of the Galician textile-clothing sector. Next, we attempt to analyse the ... -
Barriers to Online Second-Hand Purchase Behavior
Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Emerald, 2023)[Abstract] Introduction: The second-hand online market has experienced a rapid growth due to the great penetration of the internet. However, although previous studies examine the consumer purchase behaviour in second-hand ... -
Direct and indirect relationships between Food Parental Practices, diet quality, and food satisfaction in adolescents
Valle, Carola del; Miranda, Horacio; Orellana, Ligia; Adásme-Berrios, Cristian; Calvo-Porral, Cristina; Schnettler, Berta (Frontiers, 2025)[Abstract] Introduction: The relationship between four parental feeding practices from the Comprehensive Feeding Practices Questionnaire for adolescents (CFPQ-Teen) and Satisfaction With Food-related Life (SWFoL) in ... -
Does the Use of Technology Create Technology Engagement? Comparing Three Structural Models
Calvo-Porral, Cristina; Pesqueira Sánchez, Rogelio (Emerald, 2022)[Abstract] Purpose: Some aspects of technology behaviour remain unclear, such as the generation of technology use and engagement. So, this study aims to address the following question: does engagement with technology drive ... -
Examining the Consumer Behaviour of Ultra-Processed Food Products: Evidence from the Spanish Market
Calvo-Porral, Cristina; Rivaroli, Sergio (Emerald, 2025)[Abstract] Purpose: Ultra-processed food products are omnipresent in our homes and in grocery stores, and everybody consumes these food products once in a while. In this context, the present study aims to analyse what ... -
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre (MDPI, 2021)[Abstract] Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store ... -
How Consumer Involvement Influences Beer Flavour Preferences
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2020)[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ... -
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2024)[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while more healthy options are available; however, there is no scale available that can adequately measure this phenomenon. ... -
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
Calvo-Porral, Cristina; Orosa, Javier; Viejo-Fernández, Nuria (Taylor & Francis, 2024)[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ... -
Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
Rivaroli, Sergio; Calvia, Massimiliano; Spadoni, Roberta; Tartarini, Stefano; Gregori, Roberto; Calvo-Porral, Cristina; Canavari, Maurizio (MDPI, 2024)[Abstract] Product optimisation is one of the most crucial phases in the new product development or launch process. This work proposes applying penalty analysis to investigate the impact of not just-about-right (JAR) ... -
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI AG, 2021)[Abstract] Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory ... -
The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre (MDPI, 2020)[Abstract] The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products ... -
The Influence of Celebrity Endorsement on Food Consumption Behavior
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (MDPI, 2021)[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the ... -
The influence of celebrity endorsement on the purchase behavior of brands and product categories
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre (Emerald, 2024)[Abstract] Purpose: Celebrity endorsement has been profusely used to promote the consumption and purchase intention of diverse product categories; however, there is scarce research about whether celebrity endorsement ... -
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2023)[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ... -
The moderating influence of involvement with ICTs in mobile services
Calvo-Porral, Cristina; Nieto-Mengotti, Manuel (2019)[Abstract] Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify ...
