Browsing by Subject "Nonprofit organizations (NPOs)"
Now showing items 1-2 of 2
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Managing Multi-Stakeholder Relationships in Nonprofit Organizations Through Multiple Channels: A Systematic Review and Research Agenda for Enhancing Stakeholder Relationship Marketing
(Elsevier, 2021)[Abstract] Nonprofit organizations (NPOs) need to maintain effective relationships with a growing multiplicity of stakeholders with potentially divergent interests. In parallel, today’s digital transformation is changing ... -
Volunteer Omnichannel Behavior in Nonprofit Organizations: Key Antecedents and Implications for Management
(Wiley, 2023)[Abstract] The purpose of this research consists of identifying the antecedents that may influence the adoption of omnichannel behavior by volunteers. This behavior can be understood as the interchangeable use of online ...