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Neuromarketing aplicado ao consumidor
(2017)[Resumo]: Os consumidores experimentaron grandes cambios co paso dos anos polo que, as empresas, tiveron que irse adaptando a nova situación. Na actualidade os clientes buscan produtos diferentes e non se conforman co que ... -
Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
(Springer, 2021)[Abstract]: Neuromarketing becomes an allied methodology in market research, for communication and advertising due to its capability to offer individual’s insights often hidden to traditional qualitative methods. Neuroscience ... -
Neuromarketing en la industria de la moda: percepción del consumidor e implicaciones éticas
(2022)[Resumen] El neuromarketing es una ciencia muy reciente, la cual ha ido creciendo a gran velocidad en los últimos años y que probablemente se convierta en el futuro del marketing en el sector de la moda, donde el papel del ... -
El neuromarketing y la comercialización de productos y servicios: origen y técnicas
(Universidade da Coruña, 2021-06-30)[Resumen] El neuromarketing es una disciplina emergente en el estudio del comportamiento del consumidor que, con el tiempo, ha ido ganando credibilidad y adopción en el ámbito de la publicidad y la comercialización de ... -
El neuromarketing y su aplicación en políticas antitabaco
(2023)[Resumen]: La evolución de la ciencia y de los mercados dieron lugar al nacimiento del neuromarketing. Esta nueva disciplina surge tras la aplicación de las diversas herramientas neurocientíficas a casos de marketing. ... -
Neuromusculoskeletal Human Multibody Models for the Gait of Healthy and Spinal-Cord-Injured Subjects
(2020)[Abstract] Spinal-cord-injured (SCI) subjects with some level of hip actuation but with no or very weak actuation at knee and ankle levels can often walk with the assistance of knee-ankle-foot orthoses (KAFO) and crutches. ... -
Neuronal Cytotoxicity and Genotoxicity Induced by Zinc Oxide Nanoparticles
(Elsevier, 2013-03-26)[Abstract] Zinc oxide nanoparticles (ZnO NPs) are one of the most abundantly used nanomaterials in consumer products and biomedical applications. As a result, human exposure to these NPs is highly frequent and they have ... -
Neuropathic Pain in the IMI-APPROACH Knee Osteoarthritis Cohort: Prevalence and Phenotyping
(BMJ, 2021-12-15)[Abstract] Objectives: Osteoarthritis (OA) patients with a neuropathic pain (NP) component may represent a specific phenotype. This study compares joint damage, pain and functional disability between knee OA patients with ... -
El neuroticismo y la extraversión de los cuidadores de personas con demencia como factores moduladores de la sobrecarga asistencial
(2012)[Resumen] Introducción Los cuidadores de personas con demencia tienen más altos niveles de sobrecarga en comparación con otros cuidadores, centrándose la mayoría de los estudios en factores inmediatos, como los déficits ... -
Neuroxénese no diencéfalo do peixe cebra adulto: un estudo inmunohistoquímico empregando como marcador o antíxeno nuclear de proliferación celular (PCNA)
(2015)[Resumen] La proliferación celular a lo largo de la vida de los vertebrados recae en células progenitoras que se agrupan en regiones conocidas como zonas de proliferación. Si bien en el encéfalo adulto de mamíferos la ... -
Neutralidad y escuela pública: a propósito de la educación para la ciudadanía
(Universidade da Coruña, 2007)[Resumen] El artículo 27-3 de la Constitución reconoce el derecho de los padres a elegir la formación religiosa y moral que esté de acuerdo con sus propias convicciones. La Ley Orgánica 2/2006, de Educación, introdujo ... -
New advances on anisotropic NMR and detection of bioactive marine natural products
(2019)[Resumen] A continuación, se presenta un breve resumen de cada capítulo: Capítulo 1: El uso de RMN anisotrópica en el análisis estructural de moléculas pequeñas quirales se ha expandido en los años recientes. En la ... -
New approach for assessing and optimising the environmental performance of multinational electricity sectors: a European case study
(Elsevier Ltd, 2022-07-31)[Abstract] The afim of energy pflannfing fis to achfieve a reflfiabfle suppfly of energy resources at competfitfive costs and wfith the fleast negatfive fimpacts on socfiety and the envfironment. However, most of the ... -
New Approach for Managing Sustainability in Projects
(MDPI, 2021-06)[Abstract] Despite the work done to date, project sustainability management (PSM) is still at an embryonic stage. The existing literature considers sustainability as a transversal aspect to be incorporated into the traditional ... -
New approaches to quantification and management of model risk
(2018)[Abstract] The present contribution facuses on the problem of an objective assessment of model risk in practice. In spite of the awareness of model risk significance and the regulatory requirements for its proper management, ... -
New approaches to the behavioural ecology of decapod crustaceans using telemetry and electronic tags
(Kluwer Academic Publishers, 1998)Decapod crustaceans have complex life histories and behaviour in aspects such as foraging, mating and reproduction, moulting and growth, habitat selection and migration. New technologies have enabled us to use an ... -
New Bis-Piridinium Salts: Host-Guest Chemistry and Implementation into Peptide Sequences
(2023)[Abstract] This doctoral thesis describes the synthesis of new bis-pyridinium salts, intended for the development of new CB [7/8]-bipyridinium host-guest chemistry, and their subsequent implementation into peptide sequences. ... -
New Climatic Indicators for Improving Urban Sprawl: A Case Study of Tehran City
(Multidisciplinary Digital Publishing Institute, 2013)In the modern world, the fine balance and delicate relationship between human society and the environment in which we exist has been affected by the phenomena of urbanisation and urban development. Today, various environmental ... -
New Compression Codes for Text Databases
(2005)[Abstract] Text databases are growing in the last years due to the widespread use of digital libraries, document databases and mainly because of the continuous growing of the Web. Compression comes up as an ideal solution ...
