[ABSTRACT]: The introduction of digital tablets and the reduction in their price has meant that the newspaper publishing market has had to adapt itself to a new medium with a heretofore unseen different concept of design ...

[Resumen] En los últimos quince años el sector audiovisual español ha sufrido grandes transformaciones derivadas del nacimiento de nuevos canales generalistas como Cuatro (2005) y La Sexta (2006), el apagón analógico y el ...

[Abstract]Televised politics have become an essential focal point in the planning of the electoral campaigns of any political party. Television is the main source of information during electoral processes and politainment ...

[Resumen]: La televisión social, surgida de la interacción de las redes sociales y los contenidos televisivos, abre nuevas posibilidades para el desarrollo de estrategias publicitarias. El objetivo de este artículo es ...

(Abstract) This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular ...

[Abstract]: The effects of the pandemic affect multiple areas of our lives, including those related to the media. In the television field, the pandemic came at a time of great transformation in the sector. After more than ...