A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain
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A certification for natural wine? A comparative analysis of consumer drivers in Italy and SpainAuthor(s)
Date
2023Citation
Parga-Dans, E., Vecchio, R., Annunziata , A., Alonso González, P., & Otero Enríquez, R. (2023). A certification for natural wine? A comparative analysis of consumer drivers in Italy and Spain. Wine Economics and Policy, 12(1), 23–35.
Abstract
[Abstract]: The 2020 certification of natural wine (NW) in France has unleashed a heated debate in Europe. However, knowledge about NW consumer profiles and preferences in a comparative perspective remains scarce in the academic literature. This study aims to define the perceptions, preferences and profiles of wine consumers who support a NW label. For this purpose, we employed analysis of variance, aprioristic factor analysis and multiple regression analysis to examine data from a direct survey performed in Italy and Spain in 2020. Findings reveal that NW consumers in both countries deem it necessary to establish a certification for NW. However, we found significant differences regarding consumers’ profiles, as well as purchasing preferences. In Spain, demand for NW certification is linked to eco-healthy and proximity-craft attributes of wine, and is considered more important by non-professional consumers and those with lower educational level. In Italy, information on the label and the purchase experience are the most important factors to aid in recognizing NW, while women show a significant interest in the NW certification. These findings may help policy-makers to establish homogeneous parameters to differentiate and certify NW.
Keywords
Natural wine
Food labeling
Consumer preferences
Food certification
Eco-labels
Food labeling
Consumer preferences
Food certification
Eco-labels
Description
This study was supported by the Spanish Innovation, Technical and Scientific Research Plan 2017–2020 – Ramón & Cajal Ref. RYC2018-024025-I and PID2021-126272OA-100. The text was edited by Guido Jones, funded by the Cabildo de Tenerife, under the TFinnova Programme supported by MEDI and FDCAN funds. Dissemination of the survey in Spain was provided by the Observatorio Español del Mercado del Vino (OEMV), Viti vin, Spanish Wine Lover, Gourmet Hunters, Bodegas.bio, Indie Spanish Wines, Vinos Utópicos, Junguitu ¿hablamos de vino?, El Sumiller and Vinófilos.
Editor version
Rights
Atribución 4.0 Internacional Copyright: © 2023 Eva Parga Dans, Riccardo Vecchio, Azzurra Annunziata, Pablo Alonso González, Raimundo Otero Enríquez. This is an open access, peer-reviewed article published by Firenze University Press (http://www.fupress.com/wep) and distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
ISSN
2212-9774